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The ASA did not uphold his complaint, Vuitton Monogram Canvas M95545 Black Patent Leather that ‘the term luxury was widely used in the travel industry and was not objectively defined,’ and that despite the complainant’s exacting standards, not to mention the sandwich fiasco, most of the facilities were ‘sufficiently high-end to warrant the use of the term luxury'. This shows that the meaning of luxury has not completely diminished with time. It is Vuitton Monogram Canvas M95545 Purple Patent Leather yet a mere linguistic tic, disproportionately afflicting PRs and marketing execs — the ASA listed the various facilities offered by the hotel as evidence for their ruling — but like beauty, taste and probably morality, there is little hope of escaping the subjective nature of the term. This problem of subjectivity is particularly pronounced in the Vuitton Monogram Canvas M97038 industry. Where once ‘luxury’ was understood as shorthand for ‘well stocked mini-bar, a turn-down service, and a chocolate on your pillow,’ a new species of five star hotel with seven star aspirations is raising the bar beyond even the most demanding customer’s imagination, while the average Holiday Inn room will now provide many of the facilities once considered the mark of Vuitton Monogram Canvas Manhattan GM M40025 or five star accommodation. As a result it is becoming harder to detect the difference between genuine luxury and false grandeur, and the discerning traveller ought to read between the carefully crafted lines of holiday brochures.