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"They don't know Aces or big Vuitton 0380 names, they just know Mascube. They just trust us, so we feel our responsibility is very huge. If the product is not good, our Vuitton 0381 would be destroyed," Wang said. Gift giving is a large part of the Chinese culture, with some companies shelling out 500,000 RMB for nicely wrapped and packaged gifts for their employees and clients during the holidays, Wang explained. But tapping into the Chinese market is not that easy. Most drinkers still reach for domestic wines. Greg Berti, from Peller Estates in Ontario's Vuitton 0382 region, says about 28 million people in China buy imports. With no distribution channels in place, setting up shop can be Vuitton 0383 for newcomers. Canada's icewine - a favourite in Asia - could end up being the golden ticket into the Chinese market for this country's vintners.